BYUN! Let's talk →
Markets & channels

A natural fit
across channels.

From morning commutes to high-volume events. BYUN performs wherever convenience and quality have to meet.

01 · Travel & mobility

Built for the
moving crowd.

Stations, airports, ferries, transit hubs. The BYUN format was literally engineered for the moments where people have minutes — not lunch breaks.

  • Handheld & mess-free — eat with one hand, luggage in the other.
  • Stable shelf life — fits cold-chain logistics in transit environments.
  • Visual standout — the BYUN identity reads from across a busy concourse.
  • Strong impulse appeal — recognisable, photographable, talked about.
Talk travel rollout →
A BYUN onigiri eaten on the move in a transit environment
A BYUN vending unit in a retail environment
02 · Retail convenience

Convenience
that converts.

Supermarket convenience aisles, petrol stations, urban c-stores. BYUN earns its space with margin, sell-through and a brand customers actually photograph.

  • Premium-yet-everyday pricing — €3.95 to €4.95.
  • Predictable sell-through and low waste — portion-controlled by design.
  • Branded fixtures available — counter-top, end-cap, vending.
  • Marketing assets included — POS, social, influencer-ready content.
List BYUN in your stores →
03 · Events & catering

High volume.
Zero compromise.

Festivals, conferences, sports events, corporate catering. When you need to feed a few thousand people fast — without the buffet politics — BYUN is the format that ships.

  • Portion-controlled — predictable cost-per-head, no chaos.
  • Mess-free — no plates, no cutlery, no cleanup.
  • Inclusive — vegetarian options, no gluten in the base.
  • Branded sleeves — co-branded for the event, ready in days.
Brief us on your event →
A BYUN event setup with branded packaging
A BYUN onigiri served in a hospitality setting
04 · Horeca

Hotels, restaurants,
cafés.

Hotel breakfast counters, café grab-and-go shelves, restaurant lunch menus. BYUN slots into operations without slowing service — and looks the part on plate or paper.

  • Fits room-service, breakfast and grab-and-go in one SKU.
  • Photographs beautifully — works on menus, social and POS.
  • Reliable supply — daily, weekly or campaign-based.
  • Private label option for hotel groups & chains.
Explore private label →
All channels at a glance

A natural fit,
everywhere.

  • 01

    Travel & mobility

  • 02

    Retail convenience

  • 03

    Petrol stations

  • 04

    Education campuses

  • 05

    Events & high-volume

  • 06

    Horeca & foodservice

Found your channel?

Let's plan
the pilot.

Tell us about the location, the volume and the timeline. We'll come back to you with a proposal — and a tasting box.